Welcome
Elevate Your Corporate Strategy and Multiply Impact.
I'm Tracy Wehringer, and I provide executive-level business strategy and hands-on execution for marketing optimization, all without the burden of a full-time salary.
Problems I Solve
You've outgrown founder-led marketing. To drive revenue growth, you need senior leadership to build the function, set business strategy, and achieve results, but you're not ready to pay $400K+ for a full-time CMO. Meanwhile, agencies execute tactics without a solid strategy, and consultants advise without accountability.
A fractional CMO solves this issue. You gain the executive leadership, strategic direction, and ownership necessary for marketing optimization, all without the hefty executive price tag.
Our Journey accelerates Your Success
Who I Work With:
- B2B Companies: SaaS, technology, and professional services firms scaling from $2M to $50M+. I build demand generation engines, implement ABM, and create sales-marketing alignment that drives pipeline.
- B2C & DTC Brands: Consumer and direct-to-consumer companies that need multi-channel strategy, customer acquisition optimization, and retention programs that reduce CAC and increase lifetime value.
- PE/VC Portfolio Companies: Rapid marketing transformation, go-to-market acceleration, and exit preparation. I've worked with investors and boards to hit aggressive growth targets while building sustainable infrastructure.
- Startups: Early-stage companies building their first marketing function. I help you avoid expensive mistakes and create go-to-market strategies that attract customers and investors.
Why Work with Moonshot-Strategy?
- Salesforce Award-Winning Expertise: Recognized by Salesforce for global marketing excellence. I bring proven frameworks from working with high-growth companies across industries.
- Full-Stack Leadership: I own the entire marketing function: strategy, team management, vendor oversight, tech stack, and execution. You get a CMO, not just a consultant.
- Revenue-First Approach: Every recommendation ties to revenue outcomes. I measure success by pipeline and growth, not vanity metrics.
- AI-Forward Operations: I integrate AI and automation into marketing to increase efficiency and reduce costs, including Ask Engine Optimization to ensure you're discoverable as AI changes how customers find solutions.
Book Your Free Advisory Session Today
Let's Talk About Your Growth
Book a free 30-minute strategy call. We'll discuss your challenges, I'll share initial ideas, and we'll see if there's a fit; no pitch, no pressure.